SHOPIFY FLOW AUTOMATION

Shopify Flow: The leading ecommerce automation solution for your online store

Shopify Flow is a Shopify app that provides customizable ecommerce automation that improves your marketing, order management, and customer service for your enterprise business.

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Let’s cover the basics of Shopify Flow.

If your teams are spending too much time on manual tasks like recurring emails or shipping notifications, Shopify Flow is one of the Shopify features that can clear up your schedule.

Shopify Flow is a free ecommerce automation app on Shopify app store, available for Shopify, Shopify Advanced, and Shopify Plus merchants. In Shopify Flow, you can create and enable workflows that automate tasks in your high volume store and even integrate them with other apps so you don’t have to complete them manually. Some examples of tasks you can automate with Shopify Flow include:

  • Tagging and tracking customers

  • Sending notifications to customers

  • Adding free gifts, discounts, and notes to orders

  • Starting an email campaign

  • Canceling and restocking items

  • Requesting a five-star review

Is Shopify Flow right for me?

As a Shopify merchant, you’ve only got so much time in your busy schedule. If you’re wondering whether setting up Shopify Flow's automation tools are worth the effort, here are some examples of pain points that Shopify Flow workflows can help solve for your online store:

  • You can’t fit bigger priorities into your schedule because you’re spending too much time on manual tasks like sending out timely notifications or recurring emails.

  • Your customers are disengaged or uninterested in your product because they aren’t seeing personalized marketing, product discounts, or loyalty benefits.

  • You’re struggling to get orders out the door because you’ve been running out of stock or your warehouse processes are too slow to make deadlines.

Where can Shopify Flow provide value for my ecommerce business?

Shopify Flow graphic

If repetitive tasks in marketing, customer service, order management, or risk management have been holding you back, setting up workflows in Shopify Flow means you’ll only have to think about these roadblocks one more time. After that, Shopify Flow will handle it.

Increase brand relevance with marketing automation software

Marketing is all about putting out the right information, at the right time, to the right people. If you miss the right timing when sending out your promotions, your customers may never see your exclusive discount or shipping offers. Likewise, if it takes too long to tag your customers properly, you could miss out on retaining more customers through reward points for your VIP program, targeted email campaigns, or enticing customers to purchase exclusives with gifts.

Currently, if you wanted to set up these processes, you’d need a team to handle them manually. However, Shopify Flow automation can personalize your marketing for you after just one setup. Here are some workflows you could implement:

Take the effort out of personalizing customer service

Your customers are just like you when you’re shopping: they want to feel heard and understood. Customers are much more likely to keep coming back for more if they see that you care. They’ll want to know that you’re paying enough attention to reward them for their loyalty or remind them to stay involved. But, setting up this five-star customer service can be tedious and take up valuable time that you can’t afford to be spending on it.

If you’ve been struggling with a high churn rate and need to see great customer service, Shopify Flow can automate these tasks to increase your personal engagement with your customers:

  • Responding to positive and negative reviews

  • Asking for customer feedback

  • Requesting a positive review or reasons for leaving

  • Triggering a win-back email sequence

Ensure customer satisfaction with automated order and inventory management

According to Convey, more than 72.7% of surveyed shoppers said that they would be unlikely to purchase from a brand again after a poor delivery experience. As an ecommerce manager or logistics manager, creating effective order fulfillment processes is essential to keeping your customers satisfied. If your customers aren’t getting their packages on time due to products going out of stock, they’ll be complaining in your customer service team’s inbox, and eventually, they’ll make their purchase elsewhere.

Fortunately, Shopify Flow can automate these tasks to make sure you can get the right resources and information to your logistics teams on time:

Minimize risk through detailed tracking and timely notifications

Dealing with fraudulent orders can be a headache on a good day, and a nightmare on a bad one. Fulfilling one high-risk order means you’ll be getting a chargeback; if you’re a high-volume business that can’t stop and check every Shopify order, these chargebacks add up. You could eventually even lose access to your payment processing.

With Shopify Flow, you’ve got the tools to ensure that you and your teams stay vigilant about any orders that Shopify marks as high-risk. When you receive a high-risk order, you can configure Shopify Flow to:

  • Tag the order so it can be processed at a later time

  • Send order details to your customer service team or another app

  • Prevent payment capture (if your store has manual capture)

  • Cancel the order (if your store has manual order fulfillment)

  • Tag cancelled high-risk orders

  • Log high-risk order cancellations in a separate app

 Shopify Flow is only one of many Shopify benefits.

Shopify Flow supplies you with one of the most important resources: freeing up time in your schedule so you can focus on bigger priorities. But it’s not the only way Shopify can streamline your order processes! If you need a refresher on the other helpful features Shopify brings to your ecommerce enterprise, give our comprehensive guide a read: